Conquer fear with love. Stand with Paris, Beirut, and Baghdad. #prepareforpeace

Euphrates' PSA on national television

CBS is running our 30-second PSA

Have you ever wondered if the Middle East has a “different story” than the one of terrorism and extremism we are all too familiar with? This public service announcement (PSA) helps to shift thought from despair over the Middle East to optimism.

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A world at peace. This isn't a lofty vision. It's already happening, and in the places you would least expect it, like the Middle East. Like the Euphrates river flowing through the war zones of western Iraq, peace is already here.

Learn More About our mission

Why Peace in the Middle East Matters

How Change Happens Individually

1 Personal Mastery 2 Interpersonal Mastery, 3 Community Mastery, 4 Collective Mastery
Connecting Personal to Global Transformation

When we live and act in a way that releases our personal potential for good, we are bringing this mastery into our relationships with others and our interactions with our larger communities.

As we each fulfill our purpose–our political, social, and religious groups, and nations interact based on shared interests and the Golden Rule.

We care for ourselves, one another, and the earth in a way that releases the unlimited potential for renewal, transformation, and healing.

How Change Happens Collectively

The Diffusion of Innovations

Studies at Stanford University tell us that when just 5% of the society accepts a new idea, it is “embedded.” When 20% adopt the idea, it is “unstoppable.” The studies also show that it normally requires 50% of the population to be “aware” of the idea in order to reach the 5% who will adopt it.

Anecdotally we’ve seen this to be true in the collective American shift behind every milestone of progress, from voting rights for women to civil rights legislation, attitudes toward the treatment of mental illness, and more. When Americans change their minds, government follows.

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